Brand Development x Levis / Viktor & Rolf
As part of the brand development module that I completed in my first year of University, I had to curate an innovative brand which narrated a hypothetical collaboration between Haute Couture designers, Viktor and Rolf and Premium High-Street label, Levi’s. This Project was a collaboration between myself and Natalie Osgood, and as a team, we had to create a distinctive concept for the new brand and design all of the branding for it as well as strategically plan the marketing and promotional campaign for it too.
Throughout this project I was able to build on my branding and marketing skills, and gain a deeper understanding of these disciplines and what they entail in the professional industry.
Limitless – Developing the Brand
Limitless is the hypothetical label which I created during this module, and within this visual book you are able to read about the development of the brand, from start to finish. This includes research of both brand individually, deciding on the new brand name, designing it’s logo, choosing which market level it is targeted towards and everything else that it takes to execute the launch of a new brand.
Limitless is an all-inclusive brand which experiments with combining elements from Levi’s and merging them together with the Avant-Garde designs of Viktor and Rolf.